Absolutely, SEO is not just relevant going into 2025—it’s foundational. 

Here’s the thing: the way people search and consume information online has evolved, and so has SEO. 

Ten years ago, SEO was mostly about stuffing keywords into your website and building as many backlinks as possible. That approach won’t cut it anymore.

Today, SEO is about creating an exceptional user experience, understanding search intent, and meeting people where they are in their buying journey. Google’s algorithm has become incredibly sophisticated—it’s no longer just about keywords but about context, authority, and relevance. SEO is now the backbone of any digital marketing strategy. It connects everything: your content marketing, your Google Ads campaigns, and even your social media efforts.

While SEO builds sustainable, long-term growth, it’s most powerful when integrated with other strategies. 

For instance, if transactional keywords (like “native landscape designer melbourne”) are dominated by Google Ads, you can’t ignore paid search as part of the equation. 

Instead, you might use SEO to dominate commercial keywords (like “best native design ideas”) and position yourself as an expert, while using ads to capture high-intent buyers ready to convert.

In today’s landscape, the competition is fierce. Businesses that treat SEO as an afterthought—or worse, don’t invest in it—are going to fall behind. 

SEO in 2025 is about playing the long game. It’s about building trust, delivering value, and ensuring your digital presence is as strong as possible. 

So yes, SEO is not just relevant—it’s essential. If you’re not investing in it, you’re leaving money and opportunities on the table.

Every SEO package is custom-made for your business. 

There's no one-size-fits-cookie-cutter approach. Our general SEO package offerings include:

• Small Business SEO: Perfect for local businesses looking to improve visibility and attract customers.
• eCommerce SEO: Tailored strategies for online stores looking to boost traffic and ramp up sales
• Advanced SEO: Comprehensive solutions for large-scale operations.

To get a tailor-made SEO package that fits your exact business needs - organise a free audit 

Costs vary depending on the project's complexity and the amount of time needed to reach desired outcomes. 

Mesmerise SEO consulting services start from $1,000 and range up to $10,000.

When it comes to SEO Consultancy in Melbourne, Australia, my approach stands out because it’s custom-tailored to your business needs.

I'm not going to inflate your website's traffic with informational keywords that only look good on the surface.

As a seasoned freelance SEO consultant with years of experience in the SEO industry, I bring a hands-on approach to every project.

From analysing your website’s current performance to implementing an effective SEO strategy, my goal is to ensure your business succeeds.

I’ve worked with a range of businesses across Melbourne, helping them achieve organic rankings, increase website traffic, and improve their bottom line. 

My expertise spans:

• Content creation and content marketing
• Crafting actionable marketing strategies
• Developing bespoke solutions for small business SEO

Search Engine Optimisation (SEO) is the process of improving your website to increase its visibility when people search for products or services related to your business on search engines like Google. 

In 2025, SEO remains one of the most powerful tools to drive organic traffic, build brand awareness, and attract potential customers.

In no particular order, these are the main five SEO ranking factors:

1. Search Intent: Ensuring your content aligns perfectly with what users are searching for. Understanding the intent behind queries—whether informational, navigational, or transactional—is critical to ranking high on Google.
2. Specificity of Content: Creating highly detailed, niche-focused content that addresses your audience’s specific needs. The more tailored your content, the better it performs.
3. High-Quality Content: Crafting valuable, relevant, and engaging content that resonates with your target audience and answers their questions comprehensively.
4. User Experience (UX): Ensuring your website is intuitive, mobile-friendly, and fast-loading to provide a seamless experience.
5. Backlinks: Building a strong profile of authoritative, trustworthy links to establish your site’s credibility and improve rankings.

SEO (Search Engine Optimisation) is focused on improving your website’s organic rankings in search results, while Google Ads (Pay-Per-Click advertising) involves paying for ad placements at the top of search engine results pages (SERPs). 

SEO is a long-term investment that drives sustainable traffic, whereas Google Ads delivers immediate visibility for high-intent transactional keywords.

SEO and Google Ads work together as part of a cohesive digital strategy. 

While SEO builds long-term organic growth, Google Ads delivers instant traffic and provides valuable insights into keyword performance. 

Over the last decade, Google has increasingly prioritised pay-per-click (PPC) ads for high-intent transactional keywords in search results.

This means your SEO strategy must adapt to how Google presents information on its search engine results pages (SERPs). 

For example, ranking organically for a competitive, high-intent keyword like "timber floor installation Melbourne" may not be worth the investment if ads dominate the top results. 

In such cases, we create a high-performing, SEO-optimised landing page and use Google Ads to drive targeted traffic effectively.

Your website’s design is critical for SEO. Factors like site speed, mobile responsiveness, and user experience (UX) influence your search engine rankings. 

A poorly designed site can lead to high bounce rates and lower visibility. 

At Mesmerise, we integrate web design with SEO to ensure your site not only looks great but performs exceptionally.

Absolutely. We specialise in aligning your web design with your SEO strategy. 

This ensures your site is optimised for conversion rate optimisation (CRO), search visibility, and a seamless user journey. 

It’s all about turning visitors into loyal customers.

A digital marketing strategy is a comprehensive plan that combines tools like SEO, Google Ads, content marketing, and social media marketing to drive traffic, engagement, and ramp up conversions. 

It ensures every aspect of your online presence works together so your business takes up as much real estate as possible and feels omnipresent.

These three elements form the backbone of a winning digital strategy:

• SEO drives organic growth by optimising your website for target keywords
• Not many know but best practise SEO helps improve Google ad delivery
• Google Ads provides immediate visibility for high-intent searches
• Social media marketing amplifies your brand’s reach and engages your audience

When integrated, they ensure you capture customers at every stage of the buying journey—from awareness to conversion.

SEO is a long-term strategy. While some improvements can be seen within a few months, substantial results typically take 6-12 months. 

By combining SEO with Google Ads, you can drive website traffic and lead generation in the short term while building organic growth for the future.