Absolutely. Google Ads remains one of the most effective tools for online advertising. With advancements in machine learning and targeting options, it allows businesses to reach their ideal customers with unparalleled precision.

A winning digital marketing strategy combines the strengths of multiple channels:

• SEO: Builds long-term online visibility and organic reach.
• Google Ads: Drives instant traffic and fills the gaps while SEO grows.
• Social Media Ads: Engages your audience and builds connections where they spend their time.

When used together, these strategies form a holistic approach that amplifies your results and keeps your marketing efforts cohesive.

At Mesmerise we utilise all platforms to create an omnipresent approach. 

This helps build greater trust and rapport and keeps you top of mind when it's decision-making time.

A Melbourne-based agency like Mesmerise offers local expertise, develops a deep understanding of your target market, and provides tailored strategies that address your specific business needs. 

This ensures your campaigns are both relevant and effective.

The Google Ads cost varies based on factors like your industry, target keywords, and competition. 

You need anywhere from $3-5K to get started, which includes our management fee. 

Best to contact us and book a free assessment of your Google ads account.  

In this comprehensive call, we'll go over

• Current PPC campaigns
• Target audience
• Competition
• Current conversion rates
• Online sales (If applicable)
• Conversion goals
• Deep dive into website traffic
• Ad copy
• Landing pages
• Online sales
• Ad budget

The Quality Score measures the relevance of your ads, keywords, and landing pages. A high score lowers costs and improves ad ranking, ensuring better ad performance.

Google Ads targets high-intent searchers with tailored campaigns bringing in phone calls, inquiries, and conversions. 

It’s a powerful tool for generating qualified leads.

Compelling ad copy grabs attention, addresses pain points, and motivates action. 

It’s key to driving click-through rates and conversions.

An optimised landing page does more than just enhance user experience—it’s a critical factor in how Google delivers your ads. Google prioritises ad delivery based on search intent and the relevance of your landing page to the user’s query. 

Here’s how it all ties together:

Search Intent and Ad Relevance: Google’s algorithm evaluates whether your ad and landing page match the intent behind the user’s search. For example, if someone searches for “affordable Google Ads management in Melbourne,” your ad and landing page must clearly address affordability and local expertise.

SEO Integration: To maximise ad delivery and lower costs, your landing page must include key SEO elements. 

These include:

• Targeted Keywords: Incorporate the same keywords you’re bidding on into the content of your page.
• Headers (H1, H2): Structure your page with clear headers that include relevant search terms.
• URL Structure: Ensure your URL is clean, readable, and reflects the keyword focus (e.g., /google-ads-management-melbourne).
• Title Tags and Meta Descriptions: Optimise these for both users and Google’s algorithm to reinforce keyword relevance and encourage clicks.

Impact on Quality Score: A well-structured, SEO-optimised landing page improves your Quality Score—Google’s measure of how relevant and useful your ad and landing page are to the user. A higher Quality Score leads to:

• Better Ad Placements: Appear higher in search results.
• Lower CPC (Cost-Per-Click): Pay less for better ad visibility.

By combining web design, SEO best practices, and a clear understanding of search intent, you create landing pages that don’t just attract clicks but convert them into valuable actions like inquiries, phone calls, and sales.

SEO and Google Ads work together as part of a cohesive digital strategy. 

While SEO builds long-term organic growth, Google Ads delivers instant traffic and provides valuable insights into keyword performance. 

Over the last decade, Google has increasingly prioritised pay-per-click (PPC) ads for high-intent transactional keywords in search results.

This means your SEO strategy must adapt to how Google presents information on its search engine results pages (SERPs). 

For example, ranking organically for a competitive, high-intent keyword like "timber floor installation Melbourne" may not be worth the investment if ads dominate the top results. 

In such cases, we create a high-performing, SEO-optimised landing page and use Google Ads to drive targeted traffic effectively.

Absolutely!

Google Ads are essential for businesses looking to compete with larger players in their industry. 

Here are some key benefits:

• Targeted Reach: Google Ads allows small businesses to focus their budget on specific target audiences using detailed demographics, geotargeting, and behavioural insights. This ensures your ads are shown to the right people at the right time, maximising your return on investment.
• Cost Control: Unlike traditional advertising, PPC advertising like Google Ads lets you control your Google Ads budget. You only pay when someone clicks on your ad, and with proper ads optimisation, you can ensure those clicks come from high-intent users ready to take action.
• Instant Results: While SEO builds long-term online visibility, Google Ads delivers immediate traffic to your site, whether for lead generation, phone calls, or online sales. This is perfect for small businesses that need quick wins while working toward sustainable growth.
• Level the Playing Field: Google Ads lets small businesses compete with larger competitors by bidding on relevant keywords. With a well-optimised campaign, even a limited budget can generate great results by targeting niche markets or highly specific search terms.
• Customised Strategies for Unique Needs: Small businesses have the flexibility to focus on their most pressing goals, such as increasing brand awareness, driving website traffic, or boosting local sales.

By leveraging the right Google Ads strategy, small businesses can achieve measurable growth without the hefty costs of traditional marketing. 

At Mesmerise, we tailor campaigns specifically for small businesses, ensuring every dollar you spend works harder to deliver real results.

At Mesmerise, we leave no stone unturned.

We optimise for search terms that matter, cutting out waste with negative keywords to ensure your budget goes further. 

We analyse the best-performing ads, double down on what’s working, and continuously tweak for better results. 

Plus, we align your landing pages with relevant search terms to boost your Quality Score and drive more conversions. 

It’s all about refining, testing, and scaling to deliver campaigns that meet your business goals.