Absolutely. With 2.9 billion monthly active users, Facebook Ads are still one of the best tools for reaching your target audience. 

By combining precise audience targeting with creative ad formats, Facebook Ads consistently drive real results, whether you're after lead generation, brand awareness, or online sales.

It depends on your goals and competition.

• Local businesses can start with $500/month.
• Larger campaigns aiming for lead generation can look at $1.5K+
• eCommerce stores depenign on the market need a minimum of $3K which is roughly around $100 per/day.

Not sure what to budget? 

Organise a free Facebook ads strategy session

It depends on your goals.

Google Ads captures users actively searching for a product or service.

Facebook Ads introduces your business to new audiences through advanced targeting options, even before they know they need you.

The magic happens when you use both—target intent-driven traffic with Google and build discovery-driven awareness with Facebook.

If your audience skews younger, TikTok Ads are great for short, creative bursts of content. But for broader reach, advanced audience targeting, and long-term campaign scalability, Facebook Ads deliver better results, especially for businesses looking to balance reach and conversions.

Why choose? They work best together. 

Instagram Ads shine with visual content, while Facebook Ads offer greater versatility in ad formats and deeper audience insights. 

By combining both, you create a seamless social media advertising strategy that connects with customers wherever they scroll.

Think of them as teammates:

SEO is your ultra endurance long-distance runner, building organic visibility over time.

Facebook Ads is your sprinter, delivering immediate traffic, leads, and sales.

Pairing both ensures your business dominates in both organic search results and paid traffic, covering all the bases for business growth.

Boosted posts are for simple reach, but Facebook Ads take things to the next level.

With ad sets, targeting options, and conversion tracking, Facebook Ads provide a full-blown strategy tailored to your business goals. For real results, Ads win every time.

The Facebook Ads algorithm is a sophisticated system designed to deliver your ads to the right audience at the right time while maximising relevance and engagement. 

Think of it as a matchmaking engine—it pairs your ads with users who are most likely to take action, whether that’s clicking, engaging, or converting.

Here’s how it works:

Audience Signals and Targeting Options 

The algorithm relies on the targeting settings you choose, such as demographics, interests, behaviours, and Lookalike Audiences. It matches your ads with users whose online behaviour aligns with your campaign goals.

Ad Relevance and Quality

Facebook measures your ad’s relevance using signals like:

• Engagement (likes, shares, clicks, comments).
• Feedback (positive or negative responses).
• Relevance Score (or Quality Ranking), which evaluates how closely your ad matches the user’s interests.

Ads with higher relevance are prioritised in delivery and often cost less to display.

Learning Phase

When your ad starts running, it enters the learning phase. During this time, the algorithm gathers data on how users interact with your ad, fine-tuning delivery to optimise performance. This phase is critical to achieving better results.

Budget and Bid Strategy

Your ad budget and bidding method (e.g., cost per click or cost per impression) influence how frequently your ads are shown. The algorithm seeks to maximise your ROI by delivering ads to users most likely to take action within your budget constraints.

User Behaviour

Facebook prioritises user experience, meaning ads are shown to users in a way that feels relevant and non-intrusive. If your ad aligns with the user’s intent or preferences, it’s more likely to perform well.

Real-Time Optimisation

The algorithm continuously learns and adapts. It analyses real-time data—like click-through rates, conversions, and audience interaction—and adjusts ad delivery to optimise performance.

Facebook’s ability to understand user behaviour is one of the reasons its advertising platform is so powerful. By analysing massive amounts of data from billions of users, Facebook creates a detailed picture of each person’s interests, preferences, and intent. 

Here’s how it works:

Engagement Signals

Facebook tracks every interaction a user has on the platform, including:

• Likes, comments, and shares on posts and ads.
• Time spent watching videos or reading posts.
• Clicking links, engaging with ads, or visiting a page.

These signals show what content a user enjoys, which helps Facebook deliver ads that align with their preference.

Profile Data

Users provide demographic and personal information, such as:

• Age, gender, and location.
• Interests listed on their profile (e.g., hobbies, favourite pages, or groups joined).

This data is foundational in creating precise audience targeting for advertisers.

Activity Across Facebook’s Ecosystem

Facebook gathers data not only from its main platform but also from Instagram, Messenger, and partner sites via the Facebook Audience Network. 

For example:

• Shopping behaviours on Instagram.
• Message interactions on Messenger.
• Engagement with apps or games connected to Facebook.

The Power of the Facebook Pixel

For businesses with the Facebook Pixel installed, Facebook tracks user actions on external websites, such as:

• Browsing specific product pages.
• Adding items to a cart but not checking out.
• Completing purchases or filling out forms.

This allows businesses to retarget users with ads that align with their intent (e.g., showing ads for items they browsed but didn’t buy).

Interest and Behavioural Patterns

Facebook’s algorithm analyses patterns in a user’s online activity, such as:

• Topics frequently engaged with (e.g., fitness, travel, technology).
• Pages, groups, or brands a user follows.
• Advertisements they’ve clicked or engaged with in the past.

These insights let Facebook predict what a user might want to see next, ensuring ads feel relevant and timely.

Contextual Understanding

Using machine learning, Facebook identifies contextual cues in content. 

For example:

If a user watches fitness-related videos, likes workout pages, and browses protein supplements, Facebook recognises them as part of a “fitness enthusiast” audience.

This contextual understanding enables more refined audience segmentation.

User Preferences and Feedback

Facebook actively incorporates user feedback:

• Users can hide ads, report irrelevant content, or choose topics they prefer not to see.
• Positive feedback (e.g., clicking, engaging) boosts ad performance, while negative feedback decreases its delivery.

This feedback loop ensures users see ads they’re more likely to appreciate.

What This Means for Advertisers

By analysing these behaviours, Facebook creates a rich profile of each user’s intent and preferences, ensuring advertisers can:

• Deliver highly targeted ads that feel personalised.
• Use tools like Lookalike Audiences to find users with similar behaviours and interests.
• Optimise campaigns for conversion rates, as Facebook prioritises showing ads to users most likely to take action.

At Mesmerise, we leverage this incredible depth of insight to create ads that resonate with your target market, drive engagement, and deliver real results.

Yes, 100%. 

Your website is your conversion engine. 

Optimised landing pages with clear CTAs and fast load speeds improve your ad performance and conversion rates. 

Tools like the Facebook Pixel track user actions, making retargeting and campaign optimisation easy.

It depends on your objective, generally, we find that video performs best. That doesn't mean still images no longer work.

- Video Ads for engagement.

- Carousel Ads for showcasing multiple products.

- Dynamic Ads to retarget interested users.

The key? 

Aligning ad formats with your business goals and audience preferences.

These are the fundamentals:

- A Facebook Business Page.

- Well-defined campaign objectives.

- Quality landing page that's fast, intuitive and built to convert traffic

- Quality creatives (images, videos, and compelling ad copy).

- A clear understanding of your target audience.

-  A Facebook Pixel for tracking and optimisation.

The Facebook Pixel is a small but mighty tool. It tracks user behaviour on your site, enabling:

- Powerful retargeting.

- Conversion tracking.

- Audience creation (like Lookalike Audiences).

It’s like having a digital assistant ensuring your ads hit the right audience at the right time.

Absolutely not!

While you can manage Facebook Ads on your own, partnering with an agency like Mesmerise can save you both time and money